New book from ANSENresearch
TRANSFORMING PRODUCTS INTO SERVICES - Time to Cross the Rubicon
The tectonic plates of world trade have changed.
Tariffs, Product Telematics, Data Profusion, Net Zero and Advanced Services Contracts are rapidly replacing just Selling Products then some Parts and maybe some Maintenance Contracts.
There is a special edge when Manufacturers and Leasing firms join forces to deliver beyond the mere performance of equipment into the real value-added outcomes that today’s Customers demand.
“Wonderfully Engaging”
TIM BAINES Professor and Executive Director, The Advanced Services Group
“If your business might want to cross the product-service Rubicon this is a must read!”
EDWARD PECK, CEO & Publisher, Asset Finance Connect
INTRODUCING THE JENZZO INDUSTRIES STORYLINE
Included in the thread of the book you will meet a fictional storyline about a global business based in Alsace, France, called JENZZO Industries as they seek ways to defend and grow their business in today's hotly contested marketplaces.
Mike and the ‘Plan B Project Team’ are charged with the task of steering JENZZO to Cross the Rubicon - to break with their traditional business model and ultimately transform into adopting Servitization. They will begin offering its global Customers innovative and value-added Advance Services Contracts in a new partnership with a major international asset finance provider - fictional Colaborar Leasing.
They begin to see the positive opportunities arising from the new world order of tariffs and even Net Zero! This, coupled with masses of new telematics data can be used to form new collaborative and productive relationships with Customers in ways that were unthinkable just a few years ago.
Meet the JENZZO Plan B Team and join them in their quest to redefine JENZZO’s capabilities using many novel management models, together with superior performance management tools and adoption of a new and persuasive consultative sales language.