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New Book - Out Now
Book Aims
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Meet JENZZO Plan B Team
Rubicon Business Models
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  • Home
  • New Book - Out Now
  • Book Aims
  • Book Reviews
  • Meet JENZZO Plan B Team
  • Rubicon Business Models
  • Home
  • New Book - Out Now
  • Book Aims
  • Book Reviews
  • Meet JENZZO Plan B Team
  • Rubicon Business Models

Meet the JENZZO Plan B Team: Bringing Our BOOK Story Alive

Mike - Plan B Project Leader

Sylvia - Relationship Director, Colaborar Leasing

Todd - Chief Development Engineer

Professional man named Mike wearing a blue suit and name tag.

Mike was originally from Mexico and needs to use all his natural tenacity, charisma, and persistence to build a capable JENZZO team and a compelling narrative. He understands that they will need to overcome significant corporate push-back and navigate obstacles as JENZZO considers transitioning from its traditional business model to Advanced Services Contracts and Products-as-a-Service. He introduces the team to a variety of useful models to help influence the main stakeholders. He’s spent a lot of time at JENZZO’s global Regional Offices and Production Centres.

Todd - Chief Development Engineer

Sylvia - Relationship Director, Colaborar Leasing

Todd - Chief Development Engineer

Smiling man with a pen and name tag reading Todd.

Todd is the Chief Development Engineer at JENZZO, bringing an excellent engineering pedigree from his time in Detroit. Watch him as he begins to understand how designs and components need to be treated differently in a ‘Products-as-a-Service’ world. As he navigates this landscape, delivering guarantees about performance and outcomes promised to customers through Advanced Services Contracts opens up a new and demanding focus on rationalizing and costing products from the ground up and well into the future.

Sylvia - Relationship Director, Colaborar Leasing

Sylvia - Relationship Director, Colaborar Leasing

Sylvia - Relationship Director, Colaborar Leasing

Professional woman named Sylvia in a business suit with a name badge.

Sylvia is the Relationship Director of Colaborar Leasing, a subsidiary of the large international Colaborar Bank. Based in their local office in Paris, France, she brings extensive experience in the traditional Leasing game. Recently, she was both surprised and delighted to be invited to work with the JENZZO team as an ‘insider’, where her expertise in Advanced Services Contracts and Products-as-a-Service will be invaluable. She truly has much to offer.

Sam - Service & Aftermarket Manager

Sam - Service & Aftermarket Manager

Sylvia - Relationship Director, Colaborar Leasing

Man wearing a white shirt and name tag that says Sam.

Sam has managed JENZZO's global Service & Aftermarket operations for several years. The JENZZO team is now becoming familiar with their new telematics system and beginning to realize that the data can unlock opportunities that extend far beyond equipment performance, location, and predictive maintenance. Embracing Advanced Services Contracts by innovating novel ways to collaborate and add value is an exciting new challenge for the team, particularly in the realm of Products-as-a-Service.

Amy - Marketing Lead

Sam - Service & Aftermarket Manager

Amy - Marketing Lead

Young woman in a yellow shirt with a name tag that reads Amy.

Amy is the young Marketing Lead assigned to the JENZZO team for the Plan B Project. Hailing from Alsace, France, she is full of enthusiasm and recognizes that the success of Plan B can significantly impact her career. Smart and insightful, she understands that customers consider their financial investments carefully. She is particularly excited about marketing Advanced Services Contracts that focus on delivering outcomes rather than just machinery performance, thus creating a new trading advantage in the Products-as-a-Service landscape.

Charlie - CFO

Sam - Service & Aftermarket Manager

Amy - Marketing Lead

Serious bald man wearing glasses and a suit with a name tag reading Charlie.

Charlie is JENZZO’s CFO, based at the JENZZO team’s HQ in Strasbourg. While he isn’t part of the Plan B Project Team, he is fully engaged in managing the financials of a global business. The concepts of ‘leasing’ and ‘finance’ naturally align with his responsibilities and those of his busy team. Together with his colleagues, they will need some convincing to embrace the significant shift towards Servitization and Advanced Services Contracts, especially in the context of Products-as-a-Service.

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The story, all names and characters, and incidents portrayed in this production are fictitious. No identification with actual persons (living or deceased), places, buildings, and products is intended or inferred unless specifically described.

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