
The future of manufacturing lies not just in what we make but in the value we create as we cross the product-service Rubicon. In this wonderfully engaging book, Paul draws upon a lifetime of experiences to illustrate how to embrace servitization and transform our way of thinking.
Paul Jennings has authored a truly valuable book that combines academic insights into the opportunities and challenges faced by OEMs and financial organizations exploring servitization, alongside a lifetime of practical experience from managing one of the UK’s largest and most successful manufacturer captives. If your business is considering crossing the product-service Rubicon, this book is essential reading!
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