Book Reviews: Insights from Industry Experts

The future of manufacturing lies not just in what we make but in the value we create as we cross the product-service Rubicon. In this wonderfully engaging book, Paul draws upon a lifetime of experiences to illustrate how to embrace servitization and transform our way of thinking.

Paul Jennings has authored a truly valuable book that combines academic insights into the opportunities and challenges faced by OEMs and financial organizations exploring servitization, alongside a lifetime of practical experience from managing one of the UK’s largest and most successful manufacturer captives. If your business is considering crossing the product-service Rubicon, this book is essential reading!

Paul Jennings is the author of "Transforming Products into Services", and as Servitization continues to build momentum across both Europe and the United States, his book plays a critical role in bringing clarity and understanding to the topic.

For those who still view Servitization as simply another form of asset-based financing, Paul does an excellent job, through real examples and practical scenarios, of clearly laying out the differences, benefits, and strategic implications. This is not your father’s leasing; it is a fundamentally different way of aligning incentives around performance, usage, and outcomes.

Paul’s background gives him the insight and credibility to thoughtfully, and with real expertise, paint a clear picture of what Servitization can be for organizations willing to embrace it.

At a time when educating the market on Servitization is critical, Paul Jennings delivers a true master class, helping OEMs, integrators, practitioners, financiers, operators, and other stakeholders move beyond confusion and toward informed adoption

One of my go-to reads right now:

“Turn Products Into Services” by Paul Jennings — a very hands-on book on how companies can successfully shift from selling equipment to delivering outcomes